International Press Day

The "International Press Day" connects the German speaking media with the most known fashion labels.
It combines on the one hand the possibility for the fashion brands to exhibit their new collections and on the other hand to represent themselves to the international media markets. The "International Press Day" is a platform which gives both sides the chance to improve new contacts and clients.

After years of working experience as a correspondent media representative for the German speaking media markets and the international fashion labels based in Milan, Barbara Granetzny-Goertz initialized the "International Press Day" the first time 2013 in Munich. The International Press Day presents a whole day of exchange between press and fashion brands. The opportunity to present the upcoming collections as well as a meet and greet in a highly exclusive surrounding of the Priscohaus in Munich. Furthermore it is a great alternative next to the busy fashion week in which time and intimacy gets lost. The conception of the "International Press Day" does not only expand already existing correspondency between the fashion market and the German speaking press, it will simplify future wise cooperation's and opens new ways of communication.