MUM. - The Games Consultants

About us

We have been involved for many years in various areas of new media operations, always with a clear focus on sales and revenue generation through intelligent, state of the art and based on the needs of targeted groups customized Advertising and Communication solutions.

The focus of our activities is in the following core areas:

Optimized monetization of existing advertising in Free2Play games.

Additional monetization of Free2Play games and B2C, as well as B2C media, eCommerce and YouTube through innovative advertising and the use of attractive licensed products.

Publishing Services for developers, including Marketing-Budgets, Community Management, localization services, Payment services, Business Development, Accounting etc.

Establishment and development of New Media Sales, as well as, when requested, active Sales Support for customers.

Social Media and Performance Marketing Media and Games.

Monetization Optimization

getting the most out of your in-game advertising to maximize AdSales revenues

Our specialty lies in our ability to look at in-game advertising through the eyes of gamers, analyze it with the savviness of salesmen, and apply our technological background to determine what is necessary and possible.
Maximizing your Ad Revenue

Efficient ad placement - ensuring the overall experience is more enjoyable for users.
Recommending the best type of ads for you incl. video (rewarded and non-rewarded), offer wall, interstitials, direct placements by advertising clients also from non-gaming etc.
Connecting you with the right networks for your required and supported ad types
Optimizing the cascade to maximise fill rates
Ensuring the network with the highest eCPM gets the first call.
Ongoing management and optimization of advertising integration including accounting

Business Development

reaching new and wider audiences through renowned media portals to expand your userbase everyday

Our negotiation experience and connections to media portals worldwide gives you access to the best possible deals for full market exposure of your game and maximum user acquisition. We are the experts in opening new user acquisition potentials for both web and mobile games, helping you with:

Web/Mobile - Signing with major media companies and TV channels with focus to set up revenue share based collaborations
Web/Mobile – Obtaining rights of renowned licenses and brands for exciting events and items to be sold in your games
Mobile – gaining highest possible market exposure by integrating your game in all available app stores.
Our team helps with creating creative assets, negotiating terms and contracts, testing and integrating SDKs, setting up ad networks accounts, collect statements, etc.
Performance Marketing

We offer comprehensive performance marketing management, alternatively we can simply complete the setup of campaigns in selected networks and hand over the ongoing management to your internal marketing team.

Full service includes:

Budget planning
Setup of performance marketing campaigns in selected ad networks
Tests with minimum (micro) budgets per channel
Asset management and AB Testing
Tracking, reporting incl. close inspection of daily statistics and continuous improvements
Our unique Service:

Life time value prediction of new user in almost real time!
This service enables you to:

Rate each UA channel’s performance after just 24h and make allocation corrections before spending marketing budget in low performing channels with bad or negative ROI.
Unveil and monetize non-paying users by showing advertising already after a few days.
Target special offers to the right group of users ingame.
React immediately in case a formerly well performing UA channel's performance drops