Red Dot 21

The Red Dot 21 website and its appendix “World of Design” went online in 2012 as a multi-purpose online medium for brands, innovations and designers. The idea to offer an online platform for excellent design products arose from the annual design competition, the Red Dot Award.

The Red Dot Award is bestowed every year on outstanding innovations from the fields of product and communication design that display excellent design and a high degree of functionality. It is an internationally recognised and coveted seal of quality and a distinction that stands for high design quality and is awarded by an international jury.

Due to the large number of products and projects that gain awards every year, the platform quickly grew. As time went by, the number of participants in the Red Dot Awards rose and it soon became apparent that companies had more innovative and well-designed products in their portfolio than were submitted to the competition. Frequently, only individual second generation products from a large range found their way into the design competition. Red Dot 21 became the way to resolve this dilemma and developed into a platform that could display the entire spectrum of a manufacturer’s product palette, independent of the award. Since then, Red Dot 21 has grown into a gathering point for products of high design quality that offer outstanding features, thereby giving every product the chance to present itself to a target group interested in design.


The online portal for excellent design showcases 21st century design in all its facets. As a design enthusiast, let yourself be inspired by thousands of design products for all areas of life in 250 categories with purchase options in the online shops of our partners.

In addition to the diverse world of products, the new design magazine of Red Dot 21 provides information on popular design and lifestyle trends and presents interviews, tips and background information from the world of design.

As a company, no matter whether you are a designer, design studio, manufacturer or publisher of design books, you have the option of presenting yourself worldwide on Red Dot 21 together with your products of outstanding design and latest developments.

Discover the new “Red Dot 21” design portal!