ESTAR will empower energy drink consumers to set new environment responsible trends and be part of an active community. Through the freedom to choose which flavour and can size is right for them, consumers don’t have to conform to conventional norms.
The ESTAR advantage is that it has a functional benefit and fulfils its advertised promises: energy, great taste combining eco & green lifestyle. The variety of flavours and size options corresponds to the diverse user and their need for the product.
ESTAR should convey that it is the brand to turn to when you need to go the extra mile and still be “greener” than your competition.
ESTAR represents the freedom to choose who you want to be and how you want to live and still be the best eco performance to your individual & planets future.