EuropeTour

Europetour is a European project funded by the ERASMUS+ programme 2015 - 2018.

Cultural treasures are among the main reasons why visitors are attracting to visiting Europe. Museums, churches, festivals … there is a lot to enjoy, explore, learn, and experience.

The territory of Europe is made up by a staggering majority of rural areas (about 80% of the surface), home to some 4.500 small towns and villages of less than 20.000 inhabitants each. Most of them have culturally important monuments, such as historic houses, living traditions, and cultural attractions of many kinds.

Everywhere in rural areas you will find culture – from ancient times to today. European culture is not only an urban culture, quite the contrary. Unique cultural experiences are part of rural life as well. This is what makes the European culture unique all over the world!

To this end, the EUROPETOUR project aims at improving the professional qualification of actors in the cultural tourism market of rural areas. It does so by qualifying staff and local stakeholders in creating attractive offers and in using social media marketing. The project equally targets actors from the tourism as well as cultural & creative industries, careful about a holistic and integrative approach to include all relevant actors and unlock the economic potential for forthcoming, sustainable business opportunities across Europe.