HRS Innovation Hub

Hotel Reservation Service (HRS) is a privately owned online travel agency and price comparison platform in accommodation and hospitality.

HRS was founded in 1972 in Cologne and since then expanded globally with more than 28 offices and serving over 5 Mio. travellers every month in 32 languages. With its inventory of more than 300.000 hotels and 400.000 holiday homes worldwide, HRS is one of the top 20 most successful B2C companies in the hospitality industry competing head to head with Booking.com and Expedia.

Next to the end consumer business HRS puts a high emphasis on corporate travel and hotel solutions. In the business travel sector HRS serves more than 40.000 small and medium enterprises as well as more than 3.000 global corporates including top Fortune 500 companies, with tailor-made rate sourcing and exclusive business travel discounts. With the hotel solutions business HRS offers key software as a service portals to its exclusive portfolio of hotels, which was awarded with 5.500 top quality hotel certificates. HRS is repeatedly award-winning in industry leadership and business travel solutions in Germany, France, China, Russia and the UK.

The HRS Group has recently founded an institution blending functional excellence with an entrepreneurial mindset in the fields of Product Development, Technology and Marketing in the heart of Berlin - the HRS Innovation Hub. The innovation hub develops new strategies and solutions to power the group portfolio with market leading and customer centric services in the accommodation and hospitality industry.