Itsliquid Group

It’s LIQUID – a communication platform for contemporary art, architecture and design.

It’s LIQUID is a web based information platform dedicated to world wide distribution of information about calls for entries, exhibitions and events at some of the world’s leading art galleries, museums and foundations selected. Founded in 2001, It’s LIQUID has already built a readership of more than 80,000 qualified subscribers. Among them architects, designers, artists, collectors, art critics, curators, dealers, and other personalities of the International art, architecture and design world.

LIQUID (lik’-wid): 1. a state of matter with definite volume but no definite shape, composed of molecules which move freely among themselves but do not tend to separate like those of gases. 2. a state of matter, between gaseous and solid, that flows and takes the shape of its container. 3. liquid architecture is an architecture that opens to welcome you and closes to defend you; it is an architecture without doors and hallways, where the next room is always where it needs to be and what it needs to be. It is an architecture that dances or pulsates, becomes tranquil or agitated. Liquid architecture makes liquid cities, cities that change at the shift of a value, where visitors with different backgrounds see different landmarks. It is a symphony of space, but a symphony that never repeats and continues to develop. Is an extension of our bodies, and like us, it has an identity; but this identity is only revealed fully during the course of its lifetime. (Marcos Novak)

It’s LIQUID is based on fluidity, motion, connection and accessibility. Making things easy to do. Welcome.