Löwenbräu

Löwenbräu is a brewery in Munich owned by Anheuser-Busch InBev. Its name means "lion's brew" in German. Most Löwenbräu beers are marketed as being brewed according to the Reinheitsgebot, the Bavarian beer purity regulation of 1516.HistoryLöwenbräu is alleged to have been founded around 1383. In 1524, Jörg Schnaitter, a pierprew (beer brewer), is mentioned in connection with the property at the address 17 Löwengrube. The brewery was first mentioned in 1746 in the Munich tax records. The lion emblem originates from a 17th-century fresco in the brewing house, depicting Daniel in the lions' den.In 1818, Georg Brey, a brewer of peasant origins, bought the brewery, which began to grow under his management. In 1826, brewing operations began moving to a new location on Nymphenburger Strasse; the move was completed in 1851. By 1863, Löwenbräu had become the largest brewery in Munich, producing a quarter of the city's beer output.The brewery was formally incorporated in 1872 under the name Aktienbrauerei zum Löwenbräu. As brewer and owner, Ludwig Brey acquired the neighboring properties of Nikolaus Nassl, a Bierwirt (seller of beer). By Brey's order in 1882 and 1883, the Rank brothers built the Löwenbräukeller, according to the plans of Albert Schmidt on the brewery's property. The grand opening of the Löwenbräukeller was on 14 June 1883. In 1886, the lion trademark was registered. Around the turn of the century, Löwenbräu was the largest brewery in Germany, though strongly dependent on exports.