Master Data Doctor

Florian Goette is an international expert in Master Data Management and nicknamed “Master Data Doctor” for his ability to diagnose, treat and improve his clients’ data quality issues.

In today’s digital world, most companies suffer from Bad Data Syndrome (BDS). BDS is typically caused by a combination of technical, operational and procedural insufficiencies within businesses. Using modern diagnostic tools and techniques, Florian analyzes a company's business data to detect the root causes of BDS. Once the underlying data problems are understood, Florian elaborates a treatment plan for his patients and utilizes industry-approved tools and methods to cleanse, deduplicate, consolidate, enrich and integrate their data. Florian also offers special training classes for data stewards and administrators with the purpose of enhancing a company’s internal immune system against future BDS infections.

For almost a decade, Florian has been focused on Master Data Management (MDM) solutions around Salesforce CRM, SAP and Oracle. With his startup “Data Scout”, he succeeded in developing the world’s first cloud MDM solution on the Force.com platform. Data Scout has been implemented by over a hundred large and medium corporations worldwide and has received industry awards from leading analysts like Gartner before being acquired by a large global tech corporation.